Rank NI

Belfast SEO & web design

More phone calls from Google. Less faffing.

Rank NI helps Belfast plumbers, electricians, roofers, clinics and accountants get found on Google, and stop renting shared leads from Checkatrade and Bark. We niche down so your pages speak your trade.

  • Phone calls, not impressions
  • NI-specialist
  • No rank guarantees
plumber near me Maps
Your business #1 4.9 ★★★★★ (87)
2 A competitor 4.4 ★★★★☆ (52)
3 Another competitor 4.1 ★★★★☆ (31)

Illustrative — the map-pack position we build toward

Who we help

Five NI niches, done properly

The difference

A Belfast agency that actually knows your trade

Most agencies write the same vague “digital marketing” for everyone. We don’t. We only work with five Northern Ireland niches, so we already know that most of NI heats with oil (not mains gas), that the December 2025 EICR rules created new landlord work for electricians, that Storm Éowyn put roofers on insurance panels, and that the Windsor Framework changed VAT for NI accountants.

A generic agency can’t write any of that. Your customers can tell the difference in the first five seconds, and so can Google.

NI home heating

How Northern Ireland heats vs England & Wales, and why we write for oil and gas.

Oil heating (NI) 61%
Gas heating (NI) 36%
Oil heating (England & Wales) ~3.5%

Source: NISRA Continuous Household Survey 2024/25.

How it works

How we get you more calls

01 / 03

Google Business Profile

Get into the map pack

Most local calls come from the map pack, not the website. We claim, fix and optimise your profile so you show up for “near me” searches across your BT postcodes.

02 / 03

Fast website

Turn visits into calls

A mobile-first site that loads in seconds, shows your credentials, and puts your phone number above the fold. Built to convert, not to win design awards.

03 / 03

Content that ranks

Own your niche on Google

A page for each service and area you cover, written in your trade’s language and your customers’ postcodes, so Google has a clear reason to rank you.

Your own calls

Stop paying for shared leads

Checkatrade, Bark and MyBuilder sell the same enquiry to three or four businesses at once, so you're fighting on price, and it all stops the day you cancel. We build you something you own instead: a Google listing and website that bring the calls straight to you, with no fee per enquiry. The platform spend leaves you with nothing. This leaves you with something that keeps working.

Is Checkatrade worth it for NI plumbers?

No nonsense

No rank guarantees. Just real enquiries.

Anyone who guarantees you the #1 spot on Google is either lying or about to break Google’s rules with your business on the line. We promise something more useful: reporting tied to real call activity and form submissions, plain-English monthly summaries, and no long lock-in. If it isn’t working, you can walk.

Ready for more phone calls from Google?

Book a free 10-minute audit — we’ll tell you the three things holding your phone back. No pitch, no obligation.

Get a free 10-minute audit