Guides & research
Insights
Problem-aware guides and NI-specific research for trades and professional services — written to be useful whether or not you ever call us.
How to choose an SEO agency in Belfast (2026 guide) An honest buyer's guide to picking an SEO agency in Belfast: the actual NI landscape, what to ask on the first call, and what to avoid. Updated for 2026. Is SEO still worth it for a small Northern Ireland business in 2026? AI Overviews changed SEO in late 2025. Here's an honest take on whether SEO is still worth doing for a small Northern Ireland business in 2026, and when it isn't. How much does SEO cost in Northern Ireland? (2026) UK consensus puts SEO at £500-£2,000 a month for a small business. Here's what that means for NI specifically, what you actually get at each price, and what to avoid. GCC & HCPC Compliant Marketing: What a Clinic Can and Can't Say A plain-English guide for NI physio, chiropractic and osteopathy clinics on the GCC, HCPC and GOsC advertising rules: what you can claim and what you can't. How a Belfast Accountant Gets More Retained Clients A practical guide for NI accountants on winning retained clients from Google, not one-off jobs: where they come from and how to compete with cloud platforms. How a Belfast Clinic Gets More GAA & Sports-Injury Patients A practical guide for NI physio and sports clinics on winning GAA, rugby and sports-injury patients: what they search and how club links and SEO work together. How a Belfast Electrician Gets More EICR Jobs From Landlords A practical guide for NI electricians on winning landlord EICR work after the December 2025 law: what landlords search and how to land letting-agent portfolios. How a Belfast Roofer Gets on Insurance Loss-Adjuster Panels A practical guide for NI roofers on winning insurance-instructed work: how loss-adjuster panels work and how to be found by claim customers and adjusters. How NI Clinics Capture the NHS Overflow Surge in 2026 A practical guide for NI physio and chiropractic clinics on capturing patients leaving record NHS waiting lists: what they search and how to stay compliant. How NI Roofers Capture Storm Damage Work (Éowyn, Amy Lessons) A practical guide for NI roofers on winning storm-damage work: what homeowners search after a named storm, how to be found fast, and how to win insurance jobs. How to Advertise an Electrician Business in Belfast A plain-English guide for NI electricians on advertising that actually brings in calls: where Belfast customers find electricians and what's worth your money. ICAEW & ACCA Compliant Marketing: What an Accountant Can and Can't Say A plain-English guide for NI accountants on the ICAEW, ACCA and Chartered Accountants Ireland marketing rules: what you can claim, and how to stay within them. Stop Paying Bark for Electrician Leads (NI Guide) An honest look at Bark, MyBuilder and Checkatrade for NI electricians: how shared work costs you, and how to build calls of your own from Google instead. Stop Paying Checkatrade for Roofing Leads (NI Guide) An honest look at Checkatrade, MyBuilder and Bark for NI roofers: how shared work actually costs you, and how to build calls of your own from Google instead. Why Isn't My Accountancy Practice on Google Maps? (NI Guide) A plain-English guide for NI accountants on why your practice isn't on Google Maps, how the map pack works for home-based firms, and the quickest fixes. Why Isn't My Clinic on Google Maps? (NI Physio & Chiro Guide) A plain-English guide for NI physio, chiropractic and osteopathy clinics on why your clinic isn't on Google Maps, how the map pack works, and quick fixes. Why Isn't My Electrical Business on Google Maps? (NI Guide) A plain-English guide for NI electricians on why your business isn't on Google Maps, how the map pack works, and the quickest fixes to start ranking locally. Why Isn't My Roofing Business on Google Maps? (NI Guide) A plain-English guide for NI roofers on why your business isn't on Google Maps, how the map pack works, and the quickest fixes to rank for roofer near me. Windsor Framework SEO: Ranking for Searches No GB Firm Can Answer A practical guide for NI accountants on capturing Windsor Framework and dual-VAT clients from Google: what they search and why it's the NI-only niche to own. 
How to Add Your Plumbing Business to Google (Belfast Walkthrough) Step-by-step: how to add and claim your plumbing or heating business on Google in Belfast, set the right service areas, and start showing up for local searches. 
Cheap Website Design for Tradesmen in NI: What You're Really Getting What you really get for cheap website design as an NI tradesman, and where it costs you. A plain comparison of a budget template versus a site that gets calls. Checkatrade Alternatives for NI Trades: What Actually Fills the Diary The real Checkatrade alternatives for Northern Ireland plumbers and trades, from Bark and Yell to getting your own calls from Google, and which fills the diary. How a Belfast Plumber Goes From 12 to 100 Google Reviews A simple, rule-following system for NI plumbers and heating engineers to get more Google reviews, the single biggest lever for ranking in the Belfast map pack. 
How a Tradesman in NI Gets on Google Search (No Jargon) No-jargon guide for NI plumbers and trades: how to actually get on Google search and rank higher, without the buzzwords offshore agencies throw around. How to Verify Your Business on Google (NI Tradesman Guide) A plain-English guide for NI plumbers and trades on verifying your business on Google, what to do when the postcard never comes, and why you're not on Maps. What Does SEO Cost a Trades Business in NI? An honest, jargon-free breakdown of what SEO and web design actually cost a plumbing or trades business in Northern Ireland, and what you should get for it. Is Checkatrade Worth It for NI Plumbers? An honest look at whether Checkatrade is worth it for Northern Ireland plumbers in 2026, the real costs, how shared leads work, and when SEO beats it.
How to Add Your Plumbing Business to Google (Belfast Walkthrough) Step-by-step: how to add and claim your plumbing or heating business on Google in Belfast, set the right service areas, and start showing up for local searches. Cheap Website Design for Tradesmen in NI: What You're Really Getting What you really get for cheap website design as an NI tradesman, and where it costs you. A plain comparison of a budget template versus a site that gets calls. Checkatrade Alternatives for NI Trades: What Actually Fills the Diary The real Checkatrade alternatives for Northern Ireland plumbers and trades, from Bark and Yell to getting your own calls from Google, and which fills the diary. How a Belfast Plumber Goes From 12 to 100 Google Reviews A simple, rule-following system for NI plumbers and heating engineers to get more Google reviews, the single biggest lever for ranking in the Belfast map pack. How a Tradesman in NI Gets on Google Search (No Jargon) No-jargon guide for NI plumbers and trades: how to actually get on Google search and rank higher, without the buzzwords offshore agencies throw around. How to Verify Your Business on Google (NI Tradesman Guide) A plain-English guide for NI plumbers and trades on verifying your business on Google, what to do when the postcard never comes, and why you're not on Maps. What Does SEO Cost a Trades Business in NI? An honest, jargon-free breakdown of what SEO and web design actually cost a plumbing or trades business in Northern Ireland, and what you should get for it. Is Checkatrade Worth It for NI Plumbers? An honest look at whether Checkatrade is worth it for Northern Ireland plumbers in 2026, the real costs, how shared leads work, and when SEO beats it.